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Volvo Cars has turned 80 on April 14. In connection to this
remarkable milestone, the Swedish automaker rolled off a production
consists of antique and modern product lines. As part of its 80th
anniversary, Volvo showcased a parade of cars through the Gothenburg
city which is its very own hometown. The parade of cars includes
the Volvo OV4 - the automaker’s very first car. The parade flaunted
eighty years of history which has rolled from the Volvo museum in the
outskirts of the city to downtown Gothenburg where the public was
invited to gaze at Volvo’s engineering and vehicle know-how. To
highlight the event, Carl-Magnus Skogh, 82, a veteran Swedish rally
legend, drove a 1927 convertible, the first car that Volvo
mass-produced. Skogh was one of the renowned names who have helped the
company to become popular on the world map. In the 1960s, along with
racing legends like Joginder "Flying Sikh" Singh and Tom Trana, Skogh
earned Volvo headlines worldwide with his achievements on the
international rally circuit from the Saharan Africa to Greek Acropolis. Skogh
joined Volvo in 1963 after a successful stint as a rally driver for
Swedish competitor Saab. He won the Swedish championship in 1960 and
1961, driving a SAAB 96. In 1965, he won the Acropolis Rally in a Volvo
Amazon. Skogh’s automotive expertise was essential to the automaker not
only on race courses around the world, but also in product research and
development. In 1978, Skogh set the world speed record for diesel cars
with 209 kph in a Volvo 340 that he had modified. The rally legend has
also contributed to improving driveability and stability features of
the cars. "I designed the chassis features of the 850,” stressed
Skogh. The rally legend intimated that he was happy about driving the
most important car in the parade. The CEO of Volvo Trucks, Leif
Johansson and the CEO of Volvo Cars, Fredrik Arp, were his passengers.
"I feel good today. It's an experience to have Leif Johansson and
Fredrik Arp in the backseat," said Skogh. It can be recalled that
in 1999, the Swedish premium cars and trucks manufacturer was split
into two companies, the Ford Motor Company bought the automobile
division. Through the years, Volvo has established a good standing when
it comes to both durability and safety. At present, the company is
striving to wipe away the boxy image to complete an excellent package. The
Swedish automaker founded in 1997 has eventually become a leading
global manufacturer of commercial vehicles. To grab a bigger slice of
the automotive market, the founders entertained several upgrades and
modifications. The ordinary Volvo brake dust shields and other auto
parts and equipment from the automaker were enhanced to offer superb
efficiency, ergonomics and safety.
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